Build the essentials.
You have the ambition and the offer. You need a clear position, a recognisable identity and the essentials to launch.
BRAND STRATEGY & IDENTITY
FIRST,
A POINT
OF VIEW.
A new business, a change of direction or a brand that no longer feels right. We help you decide what you want to be known for, then turn that into words and design your team can use.
Discuss your brand ↗10+ years of brand building and marketing experience within our team.See what’s included ↓
Your starting point
What needs
to change?
The right scope starts with your situation. We can build a new brand, reposition an existing one or strengthen the identity you already have.
Catch up with the business.
Your business has evolved, but the brand still tells an older story. Bring it into line with your customers and your next market.
Make it feel like one brand.
Your website, social posts and sales materials feel disconnected. Give your team a shared visual language and voice.
What you get
The thinking.
The design.
The files to use it.
We agree what your project needs before work begins. That might mean a full identity for a new business, or a focused update to a brand people already recognise.
Discuss what you needAgreed in your proposal
The project proposal sets out exactly what is included, the applications you need, revision stages and handover requirements.
01Brand strategy
+
Discovery, audience understanding, competitor context, positioning and the principles that guide the brand.
02Verbal identity
+
Your core story, messaging pillars, tone of voice and examples that help your team sound like one brand. Naming and taglines can be scoped where needed.
03Visual identity
+
A logo system, colour palette, typography, layout principles and a direction for imagery and graphic elements. Designed to work together across your agreed touchpoints.
04Brand in the real world
+
See the identity in context: social templates, stationery, presentation layouts, packaging or digital applications, selected around what your business actually needs.
05Guidelines & handover
+
Agreed editable assets, export formats and practical usage rules. Guidance on logo use, colour, typography and messaging helps the people using your brand maintain its character.
What should people
know you for?
These are the questions we work through before choosing colours or drawing a logo. Select a topic to see what we mean.
Position / What should customers remember?Decide what you want
Decide what you want
to be known for.
We look at who you serve, what they need and how your offer compares with their other options. Then we agree the reason they should choose your business.
What we work out
Audience priorities · Competitive context · Differentiation · Positioning statement
Try the identity demo
One business.
Three ways to feel.
Forme is a fictional workspace brand we use here to show how an identity works. Switch between the three directions and watch the type, colour, shapes and language change together.
FORMESPACES FOR WHAT’S NEXT.
forme
MAKE ROOM
FOR MORE.
A WORKSPACE WITH AMBITION.
A NEW WAY TO WORK.Big ideas.
Better surroundings.
Better surroundings.
Forme is an illustrative concept, not a client project.
Bold: assertive type, high contrast and direct language. A brand that leads with confidence.
Here’s how
we work with you.
We agree the brief, share work at clear stages and explain what we need your feedback on. You’ll know what happens next.
Understand the business.
We listen to your ambitions, review the current brand and explore your customers and category.
Agree the direction.
We shape your positioning, personality and messaging, then agree the strategic direction.
Develop the identity.
We translate the strategy into creative directions and develop the chosen identity through feedback.
Put it into use.
We prepare agreed applications, organise assets and explain how to bring the brand into everyday use.
Before we
get started.
Do we need a new logo or a whole rebrand?+
We start by understanding what is and isn’t working. You may need clearer positioning, a visual refresh or a fuller identity. The discovery conversation helps us recommend the appropriate scope.
Can you work with an existing identity?+
Yes. We can build on the recognition you already have, refine the parts that feel inconsistent and create a more useful system around them.
How long does the process take?+
It depends on the scope, number of applications and feedback stages. After reviewing your brief, we propose a timeline with clear milestones and approval points.
What does a brand project cost?+
We quote against the agreed work rather than one fixed package. Tell us your situation and priorities, and we’ll outline the scope, fee and what is included before you commit.
Can you help launch the brand too?+
Yes. Websites, creative campaigns, social content, SEO and performance marketing can be scoped alongside the identity or as a next phase.
LET’S
TALK
BRAND.
Tell us where your brand is today and where you want it to go. We’ll discuss the fit, recommend a scope and explain the next steps.
Let’s talk about your brand
What needs to change?
Share your business, what you want to change and any timing you have in mind. We’ll take the conversation from there.
Open contact page ↗Opens the Beast Branders contact page in a new tab.
Want help putting your brief into words?+
Choose your starting point and add a little context. Copy these notes to include in your enquiry.
Your notes
I’d like to discuss brand strategy & identity. We’re launching a new brand.