Google search clicks
+62.0% year over year
← Explore our workTechnical SEO and content for an Indian scientific and laboratory equipment business serving international B2B markets.
A closer look at the Atico India project.
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Atico India wanted to improve organic visibility for laboratory equipment and scientific instrument searches, reach international buyers and create more opportunities for B2B enquiries through its website.
The work focused on technical SEO, keyword research, on-page improvements, metadata, product and category content, blog content and internal linking. International keyword and content targeting supported the ambition to reach buyers across African and Middle Eastern markets.
+62.0% year over year
+39.4% year over year
Google Search Console daily exports. Comparison period: 27 June–30 September in each year. Totals recalculated from the supplied exports.
The engagement began in 2021. These results show year-over-year performance during that ongoing work, rather than a pre-SEO versus post-SEO comparison. Search Console history before 27 June 2025 was unavailable.
No increase in sales or qualified enquiries is claimed. Unexplained Direct traffic spikes in GA4 are excluded from the search-performance story.
Scope and context: team case-study intake. Performance: supplied Google Search Console daily exports for the two matched periods. Client name and results are included for private review. Permission for public use remains unconfirmed in the intake.